![]() ![]() Southwest uses a standardized fleet of aircraft. The type of aircraft that the airline uses would determine the efficiency of its operations. This enables the employees to provide high-quality services. Southwest Airlines strives to ensure that its employees are highly motivated. The ability to offer high-quality services would determine the competitiveness of Southwest Airlines in international markets. Internal and external forces Internal forces Below is the strategy map of Southwest Airlines. ![]() ![]() Codesharing is one of the major strategies that the company intends to use to venture into the international market. The company intends to use several strategies to increase its presence in the international market. Southwest Airlines strives to expand internationally. This may pose several challenges to the airline. Southwest Airlines has to comply with various government regulations. United Airlines is one of the major competitors in the international market. The airline industry has intense competition. The company would benefit the most from the growth in this market due to its ability to offer low prices and high-quality services. The growth of the Latin American market promises to improve the profitability of Southwest Airlines. Expansion into this market segment would increase the profitability of the airline. The airline does not have extensive involvement in the freight business. Southwest Airlines concentrates on its niche market. This creates a stressful work environment. The airline requires employees to perform multiple jobs simultaneously. Southwest Airlines has various strategies that strive to reduce labor costs. Also, Southwest Airlines does not offer inflight meals. This makes it lose customers who wish to receive first-class service. Southwest Airlines does not have a first-class section. This improves their commitment and productivity. The airline puts the interests of its employees first. The company has been in operation since 1971 (Noble, 2007). Southwest Airlines has a strong brand, which is easily recognizable. The standardized fleet reduces aircraft maintenance and other operational costs. Southwest Airlines uses a standardized fleet of aircraft. The company also endeavors to give back to the communities within which it operates. Southwest Airlines strives to conserve natural resources. This would reduce the impact of their activities on the environment. The company strives to ensure that its activities are sustainable. Also, the company strives to provide a stable work environment for its employees. The mission of Southwest Airlines is to provide high-quality services to its customers. ![]()
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